oloo Vehicle Sharing Service
Vehicle Sharing Service
"oloo" is the first Vehicle Sharing Service for e-scooter in Taiwan. It was a challenging task in the Taiwan market, with the boom of shared bicycles and motorcycles, to allow everyone understand the convenience of "electric scooters" and how to differentiate them from other vehicles in the field of "micro-mobility". We created interesting extinct dinosaurs who use the vehicles for daily basis to enhance the brand concept "Relax, Humor, Easy to use". And the tagline "Roll to everywhere" differentiates the characteristics from other brands who were only focused on the vehicles or functions but didn’t make the emotional connection with users.
Date of Launch
2021
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users, Public Sector / Government