OLYMPUS OM-D
OLYMPUS OM-D
OLYMPUS OM-D
OLYMPUS OM-D
2014

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OLYMPUS OM-D

Photography playground

Olympus Deutschland GmbH

The 360° concept of “Create your own world” allowed the Creative Class to experience the OLYMPUS OM-D with the help of an event that replicated the camera’s reduced retro look in an emotional way. Twelve international artists transformed 7,000 m² of the opera workshops in Berlin into a fascinating experiment: the interactive exhibit “Space and Art”. This “Photography Playground” was a play area for the senses where every room invited users to experiment with a specific feature of the OLYMPUS OM-D, which was provided free of charge. The event ended successfully with 55.000 clicks and tries, 26.000 Facebook fans, and a considerable boost in sales.

Client / Manufacturer
Olympus Deutschland GmbH

Olympus Deutschland GmbH

Hamburg, DE
Designer
vitamin e GmbH

vitamin e GmbH

Hamburg, DE

eventlabs GmbH

Hamburg, DE

flora&faunavisions GmbH

Berlin, DE

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