Omami GmbH
Packaging
OMAMI challenges plant-based food packaging conventions with unapologetic confidence. In a category dominated by muted greens and apologetic earth tones, OMAMI claims shelf space boldly—proving sustainable choices deserve celebration, not camouflage. We created an empowerment design that transforms packaging into a statement: vibrant Pantone colors derived from the marinades themselves, a disruptive 10×10 cm square format, and a conversational speech bubble logo. This isn't cosmetic bravery—it's strategic repositioning that makes sustainability commercially powerful, visually distinctive, and emotionally appealing.
Date of Launch
2024
Target Regions
Europe
Target Groups
Consumers / Users