Omdesign 2016
Self-promotion packaging
This promotion packaging was inspired by the acorn, the metaphorical seed of the company's commitment to the future, combines two Portuguese icons – Port wine and cork. The numbers inscribed on the wood and cork commemorate the year the company was founded ('98) and the 89 awards received in 2016. The base, which holds the acorn, was produced entirely from wood and natural cork, without any recourse to petrochemical derivatives. This promotion comes with the challenge to reuse the packaging and to plant the acorn, thus practically contributing to the conservation of cork oak forests.
iF Gold Statement
What we liked is the story-telling aspect: the heritage of the Portuguese port wine is reflected in the oak box and the simple glass bottle within. The box contains a surprise that makes the product's life even longer: An acorn which can be planted to grow into an oak tree. A holistic design approach, bringing together a beautiful mix of natural materials and design style.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Specific sub-group: Omdesign's clients and partners