ON AG

Corporate Design

The Swiss startup that calls itself ON recently launched a running shoe with a revolutionary cushioning system. Developed by an ETH engineer, the technology quickly caught on and is now widely deemed to be the world’s fastest shoe. Caroline Steffen wore it when she won the Iron Man Melbourne 2012. The corporate design we created is sleek, unpretentious and – above all – timeless: the reinterpretation of the “O” as a switch symbolizes the product’s dynamic.