ONE Digital Experience

Website

The Motel One Group along with its brands Motel One and The Cloud One wants to give costumers the best experience available – both off- and online. So, we created the new One Digital Experience. At the heart of the platforms is an optimised user guidance, a simple booking experience and a multibrand, multichannel design system. The design system links both brands and builds synergies through reusable modules – all while maintaining their unique identities. Technical upgrades including a headless CMS make the platforms future-proof for the company’s expansion course. Results: Avg. purchase revenue +8%, transactions +4%, page speed +12%.

Client / Manufacturer

Motel One GmbH

München, DE

Design

denkwerk

Köln, DES. Griffel, A. Prade, K. Vogl, J. Beck, M. Franken, G. Boine, K. Grass, V. Nguyen, A. Mul, J. Longhi-Nagel, T. Nussbaum, V. Prüfert