One Lenovo Design Packaging
PC Packaging
The "One Lenovo Package Project" aims to enhance brand consistency and elevate the customer experience through sustainable packaging design. This project unifies previously fragmented package designs, reducing costs and environmental impact. It adopts plastic-free materials and a simple design, while incorporating unique product line drawings for retail packaging that make Lenovo products instantly recognizable. This approach creates a strong impression at key customer touchpoints, boosting anticipation. With a strong commitment to ESG, it ensures brand consistency and establishes an innovative, sustainable design.
Date of Launch
2025
Development Time
more than 24 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users