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One UI Communication
One UI Communication
One UI Communication
One UI Communication
One UI Communication
One UI Communication
One UI Communication
One UI Communication
One UI Communication
One UI Communication
One UI Communication
One UI Communication
One UI Communication
One UI Communication
2026

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One UI Communication

One UI Web and Video Content

Samsung Electronics

One UI began as a design system for Samsung Galaxy phones — today, it is transformed into Samsung’s design language across mobile, TV, display, and appliance products. This project is the first to define the meaning behind this user experience transformation, aiming to not only reaffirm the company’s design vision but also broadcast it to the world. Through visual storytelling, the project shows how One UI quietly yet powerfully integrates into users’ everyday lives, personalizing and enriching their experiences in ways never imagined across their homes and beyond.

Client / Manufacturer
Samsung Electronics

Samsung Electronics

Seoul, KR
Design
Samsung Electronics

Samsung Electronics

Seoul, KRYoungwook Nam, Gunho Chae, JongWook Choi, Yeseul Hong, Jessica Jones, Munju Kang, Sunah Kim, Young Chan Lee, Hyejin Oh, Bo Gyeong Yun
Date of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry

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