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OneExperience
OneExperience
OneExperience
OneExperience
OneExperience
OneExperience
OneExperience
OneExperience
OneExperience
OneExperience
2026

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OneExperience

Deutsche Telekom’s new digital design identity

Deutsche Telekom AG

OneExperience is the new digital experience for our customers. It establishes a unified digital design identity across Deutsche Telekom's global product portfolio. This consistent identity creates recognition and familiarity for customers regardless of which digital touchpoint they encounter, whether accessing mobile applications, web portals, or TV interfaces. Users experience the same design principles, color schemes, typography, and interface behaviors across all digital products – reducing learning curves when switching between services. The consistent interaction patterns enable them to navigate our digital ecosystem with confidence.

Client / Manufacturer
Deutsche Telekom AG

Deutsche Telekom AG

Bonn, DE
Design
Deutsche Telekom Design & Customer Experience

Deutsche Telekom Design & Customer Experience

Bonn, DE
Date of Launch
2025
Target Regions
Europe, North America
Target Groups
Consumers / Users

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