OnLife – Telefónica 2016
Annual report
Telefonica Deutschland Holding AG
With the 2016 online annual report, Telefónica Deutschland positions itself right where it needs to be as an “OnLife Telco” – in the digital everyday life of society. The starting point and heart of the online magazine is a video of a public place. In this video, the user encounters 14 protagonists living their daily lives, doing their work and contemplating their ideas. Telefónica provides answers to customers’ questions and, in addition, provides insight into the fiscal year. The website contains multimedia elements such as videos, images and digital features. Via links on the sub-pages the visitor receives additional information.
Client / ManufacturerDesign
Telefonica Deutschland Holding AG
München, DEstrichpunkt gmbh
Stuttgart, DEDate of Launch
2017
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government