Web-based and interactive, the roof creator gives a striking impression of the architectural creative potential of clay roofing tiles. Major focus is put on design expertise and esthetic ambition. Architects exclusively designed buildings and produced photo-realistic visualizations by creating 3D models. The roof areas were laid manually using intricately modeled single tiles, thus showcasing an impressive attention to detail and depiction of the materials. In the web application users can select different clay roof tile models and colors for the buildings – and playfully find the perfect product for their needs and wishes.