Onscreen Identity Design Strategy
On-screen image
The screen is the main component of the TV. As TV designs become more and more streamlined, the images displayed on the screen serve as an important branding tool to imprint the uniqueness of displayed TV products in the minds of consumers. As such, we have focused on creating and upgrading our onscreen identity since 2021 and ensuring coherent visual experiences in line with a consistent concept. The onscreen identity for our TV products forms the heart of our innovative branding activities. It is also the first impression given to consumers who are exposed to our TV products through diverse media and distribution channels.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd
Suwon-si, Gyeonggi-do, KRSamsung Electronics Co., Ltd
Suwon-si, Gyeonggi-do, KRJoo-Hee Yun, Kwanghyuck So, Jiyoung SonDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users