oorrddiinnaarryy
Underwear package
“oorrddiinnaarryy” is underwear brand for guys, for their ordinary days. We thought that underwear is the most basic fashion item and it has to have very basic design with humor. Even if one size fits everyone, the package has simple drawings of male with various body shapes wearing underwear. Customer can see them on the package and choose the right size for him without checking the size. It has the cutout of the underwear shape, which shows colors and texture of the underwear. Inside, the package includes the paper holder with the product information. The package design is also very straightforward and communicates with customers in a simple way.
iF Gold Statement
The underwear parcel by orrddiinnaarryy won the jury over with its clear and universally understandable packaging design. In a witty and humorous way, the packaging communicates exactly whats inside: basic underwear for men, in a range of different sizes. This design is a model for clear product communication. A sustainable solution simple, minimalist and clever: a witty and perfect interpretation of less is more.
Client / ManufacturerDesign
617.
Seoul, KR617.
Seoul, KRDate of Launch
2015
Development Time
up to 12 months
Target Regions
Asia, Australia/Oceania, Europe, North America
Target Groups
Consumer / User