OPEL Paris Motor Show
Trade fair standAdam Opel AG
The unconventional concept deliberately departs from the typical trade fair stand designs. Instead, it tells a story via the medium of the perspective theater, one of the oldest storytelling techniques of all. This departure marks the beginning of a new era – the democratization of e-mobility – an era that Opel is initiating with the longest-range electric car, the Ampera-e. The stand design highlights Opel's courage to be different and allows everyone to experience this new era by way of an artistic visual language that communicates complex technical content in an emotional and involving way, transporting visitors straight into the new world.