OPEL Paris Motor Show
OPEL Paris Motor Show
OPEL Paris Motor Show
OPEL Paris Motor Show
2017

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OPEL Paris Motor Show

Trade fair stand

Adam Opel AG

The unconventional concept deliberately departs from the typical trade fair stand designs. Instead, it tells a story via the medium of the perspective theater, one of the oldest storytelling techniques of all. This departure marks the beginning of a new era – the democratization of e-mobility – an era that Opel is initiating with the longest-range electric car, the Ampera-e. The stand design highlights Opel's courage to be different and allows everyone to experience this new era by way of an artistic visual language that communicates complex technical content in an emotional and involving way, transporting visitors straight into the new world.

Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry, Further specification:: International press

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