Oper Leipzig
Website Relaunch
The relaunch was designed on the basis of the new corporate identity of the renowned Leipzig Opera. The three previous sections became the five new pillars of opera, musical comedy, ballet, crafts and 360-degree music education. We developed a modern, content-driven and consistently user-centred website that offers exciting stories for visitors, is comfortable to use and offers high performance. The fixed structure of the site was dissolved in favour of frequently visited content, including the newly developed magazine at the centre, which connects and expands the individual pillars by means of cross-linking, content bundling and hashtags.
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users