Optimus Family
Small appliance
The Optimus series is a high-end product family that imparts a sense of quality to the user through its solid lines and professional appearance. The design is simplified, free from unnecessary details, with a cylindrical block that houses all the functional mechanisms. The cylindrical design element is central to each product and gives a clean look shared with the blender, hand mixer, immersion blender, and chopper.
Date of Launch
2022
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User