Orae Orae Together Store 2024
Pop-up store with a non-profit organization
The “Orae Orae Together Store” is a collaborative ESG campaign between KakaoPay and the nonprofit “Together Foundation” aimed at building a sustainable ecosystem for small brands. The concept of the store was established as a “Hub” connecting sellers with consumers, integrating elements such as cardboard boxes, moving conveyor belts, and container doors. Built with environmentally conscious modular materials, we constructed pop-up spaces adapted to each different event location. Held four times in key commercial districts in Seoul, the stores attracted over 70,000 visitors, providing small brand owners with channels to interact with consumers
Client / Manufacturer
Design
Kakao Pay Corp.
Seongnam-si, Gyeonggi-do, KRWork Together Foundation
Seoul, KRKakao Pay Corp.
Seongnam-si, Gyeonggi-do, KRSeungjin Cha, Seungdoc Yang, Jinyoung An, Chaerin Shin, Hyemin Cho, Choowon LeeDate of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users