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Oral-B CLIC
Oral-B CLIC
Oral-B CLIC
Oral-B CLIC
2020

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Oral-B CLIC

Manual toothbrush

Procter & Gamble Service GmbH

Oral-B Clic is redefining manual toothbrushes by keep the long-lasting handle and only replacing the brush heads. The precise ClicFit connector is the core feature of this sustainable system. The new product line stands apart through its iconic design – a pure form with refined details and high-quality materials. The well-balanced toothbrush is delightful to use. It magnetically attracts to the wall holder, always within reach and elegantly presented in bathroom interiors. Clic combines beauty with sustainability and superior cleaning performance. The patented brush head innovations make Clic Oral-Bs the best manual toothbrush.

Date of Launch
2019
Development Time
13 - 24 months
Target Regions
Europe, North America
Target Groups
Consumer / User

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