Oral-B iO Series 10
Electric Toothbrush
Procter & GambleWith Oral-B iO Series 10, we created the most advanced, intuitive and delightful brushing experience – that combines a minimal modern Design with outstanding cleaning experience. For the first time we introduce iO Sense, a companion device with enhanced coaching abilities and real-time position detection. The user interface that illuminates through the charger top housing, identifies 6 areas in mouth – guiding users toward a 100% evenly brushing completion. The integrated Smart Pressure Sensor protects gums by indicating optimal brushing pressure and signaling overpressure on both iO toothbrush and iO sense charger with a red light.
Client / ManufacturerDesign
Procter & Gamble
Schwalbach am Taunus, DEOral-B Design Team
Kronberg im Taunus, DEDate of Launch
2022
Development Time
Confidential
Target Regions
Europe
Target Groups
Consumers / Users