Oral-B iO Series 5
Electric Tootbrush
Procter & GambleOral-B iO Series 5 features Oral-B’s new frictionless magnetic drive system with outstanding cleaning experience in a modern minimalistic design. The mode icons illuminate through a rubberized interface area in front of the handle. Equipped with a 3-level Smart Pressure Sensor, iO5 guides users to apply the optimal amount of pressure for a thorough clean that protects the gums. In combination with the Oral-B App, users can experience real-time feedback and coaching. The user-interface identifies 6 areas in mouth encouraging consumers toward a 100% brushing completion. Optimal cleaning results whilst improving brushing habit.
Client / Manufacturer
Design![Oral-B Design Team](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/1180/00000000-0000-0000-0000-000000000000/logo_1290_pt_logo.jpg)
![Procter & Gamble](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/14429/00000000-0000-0000-0000-000000000000/logo_4f8cac942d1e19cda780e531deca76299750e492.png)
Procter & Gamble
Schwalbach am Taunus, DE![Oral-B Design Team](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/1180/00000000-0000-0000-0000-000000000000/logo_1290_pt_logo.jpg)
Oral-B Design Team
Kronberg im Taunus, DEDate of Launch
2022
Development Time
Confidential
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users