Oral-B iO Series 5
Electric Tootbrush
Oral-B iO Series 5 features Oral-B’s new frictionless magnetic drive system with outstanding cleaning experience in a modern minimalistic design. The mode icons illuminate through a rubberized interface area in front of the handle. Equipped with a 3-level Smart Pressure Sensor, iO5 guides users to apply the optimal amount of pressure for a thorough clean that protects the gums. In combination with the Oral-B App, users can experience real-time feedback and coaching. The user-interface identifies 6 areas in mouth encouraging consumers toward a 100% brushing completion. Optimal cleaning results whilst improving brushing habit.
Client / Manufacturer
Design
Procter & Gamble
Schwalbach am Taunus, DEOral-B Design Team
Kronberg im Taunus, DEDate of Launch
2022
Development Time
Confidential
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users