Oral-B iO
Electric toothbrush
With Oral-B iO™, the designers wanted to create the most advanced and intuitive brushing experience that combines a modern design with outstanding performance and a joyful experience. How users interact with their toothbrush today led them to reconsider the whole brushing process. Oral-B iO transforms a chore into a delight toward well-being. It senses pressure, brushing time, and its location in the mouth, helping users achieve optimal cleaning results and effective brushing habits. The designers have created a daily companion that provides approachable personal coaching. Oral-B iO™ brushes, guides, and smiles.
Client / Manufacturer
Design
Procter & Gamble Service GmbH
Kronberg im Taunus, DEOral-B Design Team
Kronberg im Taunus, DEDate of Launch
2020
Development Time
Other duration
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User