Electric toothbrushProcter & Gamble Service GmbH
With Oral-B iO™, the designers wanted to create the most advanced and intuitive brushing experience that combines a modern design with outstanding performance and a joyful experience. How users interact with their toothbrush today led them to reconsider the whole brushing process. Oral-B iO transforms a chore into a delight toward well-being. It senses pressure, brushing time, and its location in the mouth, helping users achieve optimal cleaning results and effective brushing habits. The designers have created a daily companion that provides approachable personal coaching. Oral-B iO™ brushes, guides, and smiles.