

Oral-B Vitality 100
Electric toothbrush
Procter & Gamble Service GmbHThe Oral-B Vitality 100 is the new entry-level model in electric oral care. Thanks to the ergonomic handle with the distinctive dot-textured surface, the toothbrush sits comfortably and securely in the hand during use. Contrasting colors and a distinct design appeal to users of all ages. The 2D cleaning technology with oscillating and rotating movements removes plaque better and more effectively than a manual toothbrush.
Client / Manufacturer
Design

Procter & Gamble Service GmbH
Kronberg im Taunus, DE
Oral-B Design Team
Kronberg im Taunus, DEDate of Launch
2018
Development Time
25 - 36 months
Target Regions
Europe, North America
Target Groups
Consumer / User