Orange House
Private Stay House Branding
This is the branding project for the Orange House. The Orange House is a private stay located in Sokcho, designed in the shape of a large stone. The brand identity is developed by focusing on the colors, nature, and textures experienced in the space. The logotype “Orange House" and the building shape are graphic representations designed to resemble crayon-like drawings, with witty pictograms and natural brush textures functioning as another sensory aspect of the space. The Orange House's strong character communicates its value as a place where visitors can break away from their daily routines and fully relax while filling their unique senses.
Date of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users