Oranginal
Fruit Packaging
Orange + Original equates to the brand name Oranginal. The design inspiration comes from the slow, work-intensive processes of Chinese fruit cultivation. The simple packaging aims to raise awareness about the hard work of fruit farmers. The packaging uses woven bamboo baskets made by traditional Chinese craftspeople to convey simplicity and showcase the strong tradition of crafts in Chinese culture. The outer baskets are made of natural ecological materials, which can be recycled or easily decompose.
Client / ManufacturerDesign
Hebei Gewai Industrial Design Co., Ltd.
Hebei, CNinDare Design Strategy Limited
Shenzhen, CNDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Australia / Oceania, Europe
Target Groups
Consumer / User, Trade / Industry, Public Sector Government