ORBIS CLEANSING CREAM
Skincare product packaging
The aim of this packaging design is to transform the daily skincare task of applying and removing cleanser from tedious to relaxing. Today's busy woman tends to approach cleansing as merely a necessary but unpleasant “makeup removal” task. This product focuses on the circular motion that is used to apply and remove the product to introduce a different set of associations. By encouraging the user to carry out her cleansing routine in the living room rather than the bathroom, the designers are helping to alter the entire experience.
iF Gold Statement
This beauty product packaging stands out due to its simple and reduced style and its focus on key details such as the dip on the lid, the elegant matte surface finish that invites touch, and the chamfer around the bottom that makes it appear lighter. With its interior refilling system, it responds to modern demand for reusable and sustainable packaging.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User