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Orbis
Orbis
Orbis
Orbis
Orbis
Orbis
Orbis
Orbis
Orbis
Orbis
2026

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Orbis

TV UX Design

Samsung Electronics Co., Ltd.

Television once broadened perspectives but now focuses on quick gratification. Maps feel transactional, and VR isolates viewers, yet TV remains the largest communal screen. Orbis reimagines it as a viewer-adaptive, AI-powered gateway to the world. With a live 3D globe and voice/gesture control, it surfaces dynamic pins for events, culture, and phenomena. Say "Where is that?" to see an AI-generated aerial view of the location, enabling seamless navigation and exploration. Orbis recognizes who's in front of the screen and offer tailored experience, making the world accessible even to those who cannot travel.

Client / Manufacturer
Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

Seoul, KR
Design
Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

Seoul, KRSeungbin Oh, Sangyoon Lee, Going Hong, Sunwoo Baek, Yoobin Park, Jimin Hwang
Date of Launch
2027
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users

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