Orchid Fengya-Gentleman has a degree
Orchid Fengya-Gentleman has a degree
Orchid Fengya-Gentleman has a degree
Orchid Fengya-Gentleman has a degree
Orchid Fengya-Gentleman has a degree
Orchid Fengya-Gentleman has a degree
Orchid Fengya-Gentleman has a degree
Orchid Fengya-Gentleman has a degree
Orchid Fengya-Gentleman has a degree
Orchid Fengya-Gentleman has a degree
2021

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Orchid Fengya-Gentleman has a degree

Liquor packaging

The packaging for this Chinese liquor brand takes the gentleman as its leitmotif. The gentleman is considered here as a symbol of the personality of the Chinese nation, a character who is a good, moral citizen, and has a positive influence in situations where liquor is consumed. This packaging design breaks with the typical bottle+box+carrying tote for this type of product, offering instead a unique bag-bottle combination solution. Eliminating the use of packaging boxes reduces both production costs and the negative impact of waste materials on the environment.

Client / Manufacturer

Xinghua Group Co., Ltd.

Fenyang City, CN
Design

Zhizheng creative packaging (Shenzhen) Co., Ltd.

Shenzhen, CN
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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