Orchid Fengya-Gentleman has a degree

Liquor packaging

The packaging for this Chinese liquor brand takes the gentleman as its leitmotif. The gentleman is considered here as a symbol of the personality of the Chinese nation, a character who is a good, moral citizen, and has a positive influence in situations where liquor is consumed. This packaging design breaks with the typical bottle+box+carrying tote for this type of product, offering instead a unique bag-bottle combination solution. Eliminating the use of packaging boxes reduces both production costs and the negative impact of waste materials on the environment.