Orgatec 2018 KOKUYO booth
Trade fair booth
The booth display was created for "ing," an innovative gliding chair that features 360° smooth movement. An image of the disassembled white chair floats on air as if time stands still, which then uses motion to demonstrate the chair's precise mechanism and smooth movement. The next section in a reversed color scheme presents the chairs arranged in neat rows, creating a sense of expectancy. The ICT tool for visualizing the glide gives viewers an accurate and in-depth understanding of the chair. The display design relies on the contrast between “stasis and dynamics,” focusing on the act of “sitting” to express the chair's completely unique movement.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Trade / Industry