ORIGAMI LETTER
Website
Origami Letter is a messaging tool that uses origami to express emotions. Origami is the traditional Japanese craft of paper folding. It began as an expression of courtesy, with washi paper folded neatly to wrap a gift before being passed on. The printer manufacturer Brother, wanted to continue the tradition of origami by making it a modern communication tool for people to convey their emotion. Users can use Origami Letter to fold a digital origami letter on the website or can print and fold their own printed Origami Letter, giving users two ways to send their messages.
iF Gold Statement
Brother has updated the origami tradition for the digital age. Now, printers are not simply printers, they can also deliver inspiring culture to our homes and help us be part of an age-old tradition. The easy-to-use digital application has great tutorials to make it a breeze for users to get started.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: United Arab Emirates
Target Groups
Consumer / User