Original
Magazine
In addition to its grill products, Weber also provides its customers to the themes of pleasure and lifestyle. In keeping with this spirit, we transformed the company’s product catalog into a lifestyle magazine. Original contains interviews and features as well as texts written by prominent figures to go far beyond the world of BBQ culture. Indeed, the company uses its visual language to present itself in an entirely new manner, which consists of authentic settings and natural-looking people in de-saturated colors alternating with diverse illustration styles and thus standing out clearly from other campaigns in that sector.
Client / ManufacturerDesign
Weber-Stephen Deutschland GmbH
Ingelheim, DE