![OSRAM Automotive](https://ifdalivestorage.blob.core.windows.net/user-uploads/6691/235401/00000000-0000-0000-0000-000000000000/01_osram_automotive_range.jpg)
![OSRAM Automotive](https://ifdalivestorage.blob.core.windows.net/user-uploads/6691/235401/00000000-0000-0000-0000-000000000000/02_osram_automotive_designelements.jpg)
![OSRAM Automotive](https://ifdalivestorage.blob.core.windows.net/user-uploads/6691/235401/00000000-0000-0000-0000-000000000000/01_osram_automotive_range.jpg)
![OSRAM Automotive](https://ifdalivestorage.blob.core.windows.net/user-uploads/6691/235401/00000000-0000-0000-0000-000000000000/02_osram_automotive_designelements.jpg)
OSRAM Automotive
Packaging design
Osram GmbHWith its new integrated packaging concept for all vehicle lamps and luminaires, OSRAM presents its range in a more modern, attractive and customer-oriented look. Color-coding and icons enable customers to identify products easily. The speedometer as a key visual reflects dynamics; glows, rays and the cold foil finish give the design a high-quality look. The key benefit is highlighted with a silver background. Osram also developed a new product design with a universal lamp holder so that 12 different lamp types fit in the same box.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User