Otto Bock
Corporate Design
Maintaining or restoring people’s freedom of movement – this is what Otto Bock has represented with orthopedic medical technology for more than 90 years. An empathic, differentiating and international Corporate Design addresses doctors, technicians and patients at eye level. Independence and quality of life for people are at the core of brand development. The warm grey image style focuses on patients and prosthesis wearers with new freedom of movement in their everyday environment. The businesslike logo has its origins in the founder Otto Bock, whose name written as one word forms the sound of an approachable global brand.
Client / Manufacturer
Design
Otto Bock HealthCare GmbH
Duderstadt, DE