Our Tools by Hyundai Card
Tools
Our Tools is a set of 15 credit card shaped brand merchandise in the form of everyday tools and stationery - namely, luggage tag, money clip, bottle opener, mirror, portable wireless charger, alarm clock, compass & magnifier, tape measure & level, stapler, clear case, cutter & pencil sharpener, phone stand, tape dispenser and eraser. By introducing useful and beautiful products linked to card design, we expanded the scope so that the general public, beyond our card holders can fully experience our design. Our Tools is the testament to Hyundai Card’s endless endeavors to expand its brand design experience to its fans and potential customers.
iF Gold Statement
What an ingenious idea: Hyundai’s 'Our Tools' has reconfigured everyday items into card form, creating collectible branded objects for the brand’s most ardent fans and customers.
Client / ManufacturerDesign
Hyundai Card
Seoul, KRHyundai Card
Seoul, KRRichard Ahn, Mijung Kim, Jonghyub Lee, Youngjae Jang, Seungho ShinDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users