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Our Typeface
Our Typeface
Our Typeface
Our Typeface
Our Typeface
Our Typeface
Our Typeface
Our Typeface
Our Typeface
Our Typeface
2026

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Our Typeface

Archival Book

Hyundai Card

Our Typeface is an archival book celebrating the 20-year journey of Hyundai Card’s typeface, Youandi. The book is divided into three main sections: “Three Eras,” a specimen book showcasing the characteristics of the three Youandi typefaces (Youandi, Youandi Modern, Youandi New), introduced in 2003, 2012, and 2021; “Thoughts,” insights and reflections from experts on corporate typefaces, including Youandi; and “Expressions,” a collection of examples showcasing the application of Youandi in various contexts. The clear structure allows diverse audiences, from non-specialists and design professionals engage with corporate typography and branding.

Client / Manufacturer

Hyundai Card

Seoul, KR
Design

Hyundai Card

Seoul, KRWoohyuk Chung, Doonam Lee, Dawoon Jeon, Yeji Jung, Seokhwan Choi
Date of Launch
2024
Target Regions
Asia, North America
Target Groups
Consumers / Users, Trade / Industry

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