Outour IP

Campaign

Ourtour, just like the journey in your dreams, bringing expectation and curiosity, flying into the distance. Setting aside your pressure and worries, it might be an aimless hike you can plan with your family. A journey should be part of your life, and we expect every person will find their own journey. The enthusiastic color scheme is flying elegantly in the sky and the design team was attracted by the unique temperament of flamingo, which is boldly integrated into the design of the brand's IP character. Hopefully, Mr. Flamingo will remind you of your dream journey, too.

Client / Manufacturer

Tourism Group Co., Ltd.

Beijing, CN

Design

Zhengbang Creative (Beijing) Branding Technology Co., Ltd.

Beijing, CN