Outside the Box
Diabetes management platform
Boehringer Ingelheim International
This is a wooden box of 30 beautifully illustrated cards to be gifted with new medication for Type 2 diabetes patients. QR codes connect to an interactive experience that patients are invited to try daily to help them change direction to a healthier way of living and create a positive mind shift for tackling diabetes and heart-related health challenges. Examples: A motion-activated podcast, keep walking to keep listening. A scented card with an online meditation session for improved sleep. A scratch card to keep track of your eight glasses of water. Critically, each has a way to share progress with your doctor, creating richer discussions at the next appointment.
Client / ManufacturerDesign
Boehringer Ingelheim International
Ingelheim am Rhein, DENative Design Ltd
London, GBDevelopment Time
13 - 24 months
Target Regions
North America
Target Groups
Consumer / User, Trade / Industry, Public Sector Government, Other target groups: Healthcare Practitioners and Patients