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Outside the Box
Outside the Box
Outside the Box
Outside the Box
Outside the Box
Outside the Box
Outside the Box
Outside the Box
Outside the Box
Outside the Box
Outside the Box
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Outside the Box
Outside the Box
2022

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Outside the Box

Diabetes management platform

Boehringer Ingelheim International

This is a wooden box of 30 beautifully illustrated cards to be gifted with new medication for Type 2 diabetes patients. QR codes connect to an interactive experience that patients are invited to try daily to help them change direction to a healthier way of living and create a positive mind shift for tackling diabetes and heart-related health challenges. Examples: A motion-activated podcast, keep walking to keep listening. A scented card with an online meditation session for improved sleep. A scratch card to keep track of your eight glasses of water. Critically, each has a way to share progress with your doctor, creating richer discussions at the next appointment.

Client / Manufacturer

Boehringer Ingelheim International

Ingelheim am Rhein, DE
Design
Native Design Ltd

Native Design Ltd

London, GB
Development Time
13 - 24 months
Target Regions
North America
Target Groups
Consumer / User, Trade / Industry, Public Sector Government, Other target groups: Healthcare Practitioners and Patients

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