Oxford

Tableware packaging

The package is the message. The main challenge in creating this new packaging system for tableware sets by Oxford, the largest tableware industry in the Americas, was to come up with something compelling enough to top the brand's iconic packaging since 1982: a stylish, straw-lined wooden package, which protected the product and gave it a unique artisanal feel. But times have changed, and so have consumers and the market, and now new issues need to be addressed. This charming, attractive, and sustainable packaging concept is functional, intelligent, innovative, and ideal for store display.