Oz Estratégia+Design
Visual identity
A window to our most valuable asset: our team. The brief: despite having thought strategically since our first work, we realized we had to add the expression of our strategic disciplines to our brand. An internal branding project also showed that humanism and relationship were great-acquired values we should express. The solution: we came up with a new surname (Oz Estratégia+Design), and a prominent esthetic vocabulary. In the meantime, the graphic architecture made room to the experience and expression of the personality of our “wizards”: personal elements personify their signatures and multiply Oz’ new identity. We are one and we are many.
