OZNIS MAG Eyewear
Eyewear
TALEX Co., Ltd.
TALEX has been making premium eyeglass lenses for over 85 years. To celebrate their long history of innovation, and to launch their newest lens product – an even thinner and lighter, but fully balanced polarized lens – they were looking for a product that could showcase this innovation. The result is a premium and ultralight prescription eyeglass frame for their in-house brand OZNIS, that can be seamlessly converted into sunglasses for different environments and uses. By layering on specialized lenses, the MAG frame allows prescription eyeglass wearers to rely on one single pair that can adopt to their active lifestyle throughout the day.
Client / ManufacturerDesign
TALEX Co., Ltd.
Osaka, JPEvolve Collaborative
Portland, OR, USCarlos Reyes Zgarrick, Wibke Fleischer, Chase Thompson, Christian FreisslerTALEX Co., Ltd.
Osaka, JPTsuyoshi Yabushita, Kenjirou Shirahama, Shinzo TamuraDate of Launch
2024
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users