Packaging for Anker PowerLine+ III
Packaging
The Anker charging cable is as durable and strong as a tow rope because of its built-in bulletproof fiber casing. Fittingly, this package is designed to let users feel like they are pulling a car with this cable while unpacking it. The humorous approach creates rapport with users and enhances the brand experience. We applied a simple black-only printing and embossing technology on this packaging to deliver the brand message in a minimalist language.
Client / Manufacturer
Design
Anker Innovations Limited
Shenzhen, CNOceanwing Smart Innovation Co., Ltd.
Shenzhen, CNDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User