Packaging for Skincare Products

Skincare Product Packaging

We have redefined the packaging design language for the renowned Chinese skincare brand "GUYU" . "GUYU" makes plant-based skincare products for the skin texture of Asian people. The brand concept originates from the traditional Chinese solar-term culture. In this design upgrade, we proposed “Oriental vessels” as the core design concept. Different from the conventional expression of Chinoiserie that focuses solely on appearance, we have incorporated the interactive experience of traditional vessels into the design, aiming for a more profound expression of Oriental spirit and temperament.

Client / Manufacturer

Guangzhou Guyu Biotechnology Co., LTD

Guangzhou, CN

Design

United Design Lab

Beijing, CNKeren Hu, Aslak Siimes, Bingyang Ao, Shuai Wu, Da Zeng, Yang Chen, He Xiong

Guangzhou Guyu Biotechnology Co., LTD

Guangzhou, CNAnning Wang, Xiangjian Chen, Yao Wang, Lexing Xu