PANAM FLAGSHIPSTORE

FASHION FLAG STORE

Seongsu-dong is definitely one of the hot spots in Korea these days. Previously, Seongsu-dong was filled with manufacturing shops, including printing shops, hand-crafted shoe shops, and a leather industry. Presenting the past and present in harmony, it has a unique and distinctive culture unlike any other place, now attracting the MZ generation. In the area, there are various business places made out of old factories or warehouses representing both past and present, along with many new-born places adopting these regional characteristics, giving out this unique vibe different from Hongdae or Itaewon. With mass brands like Dior, Musinsa, and