Panasonic IFA 2015
Trade fair appearance
The new Panasonic stand design unifies the brand’s appearance: all sub-brands are consolidated under a single architectural and emotional statement – "A Better Life, A Better World." Thus, the Panasonic premium world creates on 3,000 m² a strong brand appearance. The different product zones are spatially and communicatively separated. Huge white cubes are housing the different lifestyle areas and present the products in their day-to-day surroundings. These esthetic living scenarios are activated by means of performances by actors, musicians or acrobats, which bring the product presentations to life in an emotional, interactive way.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry