Panasonic IFA 2015
Trade fair appearancePanasonic Deutschland GmbH
The new Panasonic stand design unifies the brand’s appearance: all sub-brands are consolidated under a single architectural and emotional statement – "A Better Life, A Better World." Thus, the Panasonic premium world creates on 3,000 m² a strong brand appearance. The different product zones are spatially and communicatively separated. Huge white cubes are housing the different lifestyle areas and present the products in their day-to-day surroundings. These esthetic living scenarios are activated by means of performances by actors, musicians or acrobats, which bring the product presentations to life in an emotional, interactive way.