Panasonic MULTISHAPE series
Modular personal care system
A modular personal care product with a single main unit and five different heads. Users can purchase heads separately, such as a trimmer for beard, hair, body hair, or nose hair, a shaver, or a toothbrush. This system can meet different needs for different situations and ages, and evolve along with users' lifestyles. While diverse grooming preferences have required multiple devices, our streamlined system uses only a single motor, battery, and power adapter for multiple heads, and uses 60% less resources than conventional products. It is a sustainable product that can be used beyond its useful life simply by purchasing necessary parts.
iF Gold Statement
Sustainability is not just about materials or processes, it’s also about great ideas. Like all great innovations, this all-in-one personal grooming and care device leaves you wondering why no-one came up with this idea sooner. Take a bow, Panasonic!
Client / Manufacturer
Design
Panasonic Corporation
Osaka, JPPanasonic
Kyoto, JPGakuto Takahashi, Mikiyasu Ishikura, Shadovitz MichaelDate of Launch
2022
Development Time
up to 36 Month
Target Regions
North America, Europe
Target Groups
Consumers / Users