PANORAMA – What really matters

Corporate Design

Potsdam-based tax consultancy Panorama doesn't believe in tax gobbledygook. They want to create clarity in complicated legal texts. The brand values "calm, simplifying, pioneering" made it clear: The branding itself should work in the simplest way. To achieve this, we used a marker that is usually available to tax consultants. A simple marker was elevated to a communication concept. The media become understandable and operable. The marker thus gets to the heart of what really matters.