PARA VERT

Product launch

The PARA VERT is a product that 'plants' new thinking - Quite literally. As a room divider, the PARA VERT provides flexible interior architecture, while contributing to a measurably improved spatial atmosphere and a more pleasant working environment. In the market launch campaign, the product is not simply positioned as a room divider, but rather as a climate activist, 'green' therapist and money saver, doing more for employees than any motivational speech from the boss ever could. Our campaign thus invests the product with a larger relevant brand space in a visually striking, informative and even entertaining manner.

Client / Manufacturer

Brunner GmbH

Rheinau, DE

Design

Skalecki Marketing & Kommunikation

Frankfurt a. M., DE

Ippolito Fleitz Group GmbH

Stuttgart, DE