Parador CD
Corporate Design
Parador, design brand for exclusive flooring and wall design, is presenting its new corporate design. With its timeless word mark, sophisticated coloring and pictures of upmarket living worlds, Parador has established a strong brand concept tailored exactly to its target group: performance-oriented people with a clear awareness of quality and style. A slackliner as a key visual is modern and highlights the significance of the product flooring by its absence. The compendium encompasses image publications, as well as theme and customer brochures. Its high-quality design conveys the brand's positioning in the premium segment.
