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Parfaits of SHISEIDO PARLOUR
Parfaits of SHISEIDO PARLOUR
Parfaits of SHISEIDO PARLOUR
Parfaits of SHISEIDO PARLOUR
Parfaits of SHISEIDO PARLOUR
Parfaits of SHISEIDO PARLOUR
Parfaits of SHISEIDO PARLOUR
Parfaits of SHISEIDO PARLOUR
Parfaits of SHISEIDO PARLOUR
Parfaits of SHISEIDO PARLOUR
Parfaits of SHISEIDO PARLOUR
Parfaits of SHISEIDO PARLOUR
Parfaits of SHISEIDO PARLOUR
Parfaits of SHISEIDO PARLOUR
2022

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Parfaits of SHISEIDO PARLOUR

Window display

Shiseido Company, Limited

The window art was designed for Shiseido Parlor in Ginza. Due to COVID-19, we were required to be a vibrant window that regains the scenery of Ginza. Therefore, we chose "Parfait" as the theme of it. Parfait is a much-loved dish, and also has the power to make women happy unconditionally. Plus, we chose "Ribbon" as the material to compose is also a symbol of Shiseido Parlor’s tradition and exists as a symbol of happiness. In the large window, the parfait is shaped with a ribbon that dances in the air to express the joy of eating. The small window expresses the charm of the parfait that appeals to the five senses through onomatopoeia.

Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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