Parfums Uniques
Retail architecture
In Munich, "Parfums Uniques" opened a shop dedicated entirely to niche perfumes, exclusive small label products. The three zones of the store are inspired by the motif of the stage and the three classic phases of the scent process: the massive brass counter in the foreground conveys the presence and value of the heart note. The middle ground on which the action takes place in the theater is represented by the furniture - linoleum-coated and displayed in powder colors: here the elaborately designed bottles are staged like works of art. The background of the shop area is a darker, intimate private space.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User