Parker Packaging
Parker Packaging
Parker Packaging
Parker Packaging


Parker Packaging


Newell Rubbermaid Fine Writing Pens of London

This entry is a family of two gift box packages for Parker Fine Writing brand and carries the flagship Duofold and classic Sonnet product ranges. To make the unboxing experience special for the consumer, no detail was overlooked. Starting with the opening experience, upon first opening the gift box the consumer is met by a welcome card that displays the signature Parker clip and describes the heritage of the pen. Continuing the staged reveal, under the welcome card is the pen and warranty booklet. This experience is enhanced with premium materials of fabric on the exterior and leather like materials on the inner.

Date of Launch
Development Time
13 - 24 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User